“People thought he signed me, It was branding” — Singer, D’banj explains how he and Don Jazzy created Mo’Hits’ iconic power image (video)

Nigerian music icon Dbanj has shared the behind-the-scenes game plan that helped define the MoHits era and it was all about power perception. In a recent interview, D’banj opened up about how he and his former manager, Don Jazzy, deliberately crafted a narrative that positioned Jazzy as the silent force behind the movement, even though both were equal partners. At the time, they didnt nominate MoHits for awards despite our success, Dbanj said. We realized we were the only label heads who were also the artists and producers. So we needed people to fear us. To make that happen, Dbanj said they made a conscious decision to let Don Jazzy take the mystery role silent, serious, and untouchable. Every time I whispered in his ear on stage, we werent saying anything, Dbanj revealed. It was branding. We trusted each other enough to play our roles. Jazzy didnt need to talk his presence said everything. He recalled one key moment that sealed the plan: their first big show with a major audience, attended by Lagos elites and even political leaders. As Don Jazzy walked out, Dbanj prostrated fully in front of him on stage. I bowed down to him publicly on purpose. That moment changed everything. People started thinking he signed me. They didnt know it was a 50-50 partnership. According to Dbanj, it was all part of a master script they wrote and executed and it worked. Watch video below     View this post on Instagram           A post shared by Lindaikejiblog (@lindaikejiblogofficial)  The post People thought he signed me, It was branding Singer, Dbanj explains how he and Don Jazzy created MoHits iconic power image (video) appeared first on Linda Ikeji Blog.