It’s the ‘Season to Show Some Love’ as Indomie thrills audience with heartwarming event

The Christmas season is a period to spend time with loved ones and family. And Indomie, a brand that holds its consumers dear to its heart, made it an even special celebration by hosting kids, teenagers, and adults to an unforgettable experience at Jara Mall in Ikeja, Lagos. The event, which was anchored on the theme ‘Season to Show Some Love’, saw a massive turnout on the 24th of December, 2024 as children, parents and guardians trooped to the activation centre to have the time of their lives. A splendid sight awaited attendees as the tallest Christmas tree stood strikingly in the immersive Indomie village where the exciting activities thrilled everyone—the children most especially. They had fun playing engaging games like Jenga, puzzles, and dance choreography. Art found its spot at the centre as well with face painting for everyone who participated. There were amazing prizes shared to winners of each game category. Dancers who impressed the MC and audience were not left out as they also carted away with prizes including branded notebooks and fans. Adults also joined in the fun. “I just came in here. I’m having fun. I don’t have children but I’m having fun,” said a female attendee. “I’m here with my husband too,” she added. To further spice things up, the admirable Santa Claus graced the occasion with presents for the kids. The special awardees of the event received Indomie Noodles cartons for showing up dressed magnificently like Santa. Influencer Tomike Adeoye announced the winners and presented the gifts to them. The audience also enjoyed and had their fill of delicious Indomie noodles served hot straight from the cooking pot. A brand that values physical interaction On how the event has translated to success for Indomie as a brand, Adeniyi Rahmotallahi, Digital Marketing Manager, Indomie said, This event is helping us to have direct interaction with our audience because we are able to give them an experience. They are here having fun, interacting with Santa, playing games, and collecting goody bags. So, it’s great that we have been able to get them to interact with us physically—and we know how important physical interaction is. We believe that this event is a success because we are a brand that is big on interacting with our audience. The excitement was further turned up when some kids got the opportunity to showcase their talents. Twelve-year–old rapper and dancer who simply identified himself as Alexy stole the show with his dance and rap performances. He attended in the company of his mother who says he has been artsy since he was seven years old. Emotional connection and love Jamiu Shobajo, National BTL Manager, Indomie explained that Indomie’s campaign is hinged on forming an emotional connection with consumers. The Indomie brand, being an enabler of showing love, through Indomie Santa, has been to homes this season to reward those who have shown unconditional love to others. We also extended this appreciation to the neighbours of these amazing people. This will not only help strengthen the bond that these consumers have with the brand, it will also encourage everyone to continue showing love to those around them. We are at Jara Mall today to expand this experience to more people through various fun activities and engaging experiences which will strengthen the emotional connection we have with them. The key message Indomie has for the public this season is showing love. “We want them to continue to show love with Indomie,” Shobajo added. With Tomike’s presence at the event to crown it all, the audience enjoyed capturing shots and memories with their favourite influencer. The experience will remain with them for years to come.