NNPC Retail Ltd., Nigeria’s leading energy company, in partnership with CashToken Rewards Africa, has officially concluded its groundbreaking “NNPC Oleum Scratch and Win Promo,” rewarding thousands of loyal customers and resellers with life-changing prizes.
The nationwide campaign, launched on 19th November 2024 through April 2025, was designed to reward customer loyalty and drive product engagement for NNPC’s Oleum range of lubricants. Powered by the innovative CashToken Rewards platform, the promotion introduced a simple yet thrilling mode of action.
Customers needed only to purchase 1L, 4L, or 25L Oleum products, scratch a panel to reveal a unique code, and dial *6700*000*PIN# to instantly receive CashToken which guarantees them instant cash with every CashToken received, while same CashToken qualify them to win between ₦5K – ₦100M in the National Consumer Draws.
The 5-month-long promo culminated in a lively Grand Finale event on Wednesday, 23rd April 2025, where lucky winners from across all states in Nigeria were celebrated.
Remarkable Prizes, Life-Changing Moments
Some highlights of the prizes awarded included: 1 GAC Sedan Car Winner – Falola Olanrewaju; 3 Tricycle Winners including Asiegbu Timothy and Wahab Nofisat; 15 units of 3.0KVA Generator Winners, including Chukwunenye Cletus; One-Year Health Insurance Plans for 20 lucky winners, and over 2,000 Cash Prize Winners
The unique reward structure, powered by CashToken Rewards Africa, ensured that every participant had the opportunity to win — with instant cash redemptions and grand prizes that could be accessed with a few simple steps via the *6700# platform.
Speaking at the Grand Finale, Tokunbo Olukunle, NNPC Lubes Manager, emphasized the campaign’s importance: “At NNPC Retail Ltd., we believe that loyalty should never go unnoticed. Through the NNPC Oleum Scratch and Win Promo, we created more than just a product awareness drive — we provided a platform where our customers’ trust was tangibly rewarded.
“The excitement witnessed today is proof that Nigerian consumers appreciate brands that give back, and with partners like CashToken Rewards Africa, we have redefined what a customer appreciation program can achieve.”
Similarly, Osi-Apagun Lai Labode, MD/CEO of CashToken Rewards Africa, spoke on the significance of the collaboration: “CashToken Rewards Africa is proud to have powered this revolutionary initiative with our reward technology.
“Our platform made it possible for everyday purchases to translate instantly into real cash value and life-altering win. In a period where hope is needed more than ever, this program shows that strategic partnerships can uplift lives, strengthen loyalty, and drive brand engagement at an unprecedented scale.”
Stella Oshorinde, Chief Growth Officer at CashToken Rewards Africa, emphasized the effectiveness of rewards-driven engagement in today’s consumer landscape. “The success of this campaign is yet another powerful testament to the transformative results CashToken Rewards consistently delivers — not just in telecoms or finance, but across every retail and consumer-facing sector.
“Our loyalty platform is proven, scalable, and built to empower. I invite businesses in the retail space and beyond to explore how partnering with CashToken Rewards Africa can turn everyday customer interactions into powerful loyalty success stories. With us, the rewards never stop — and the CashToken never fails.” she said.
Chinaenyenwa Nwokedi, Chief Marketing Officer at CashToken Rewards Africa, added: “This promo was more than just rewards — it showed how two brands can come together with one goal: to make life better for everyday Nigerians. From the way we communicated to the experience at every touchpoint, we made sure people felt seen, appreciated, and truly part of something special. That’s what happens when values align — real impact happens.”
Falola Olanrewaju, the lucky winner of the grand prize — a brand-new GAC Sedan, expressed his excitement and gratitude during the event: “I can hardly believe it! Winning the car feels like a dream. I’ve been using NNPC Oleum for a long time, and I never imagined it would change my life this way. I am truly thankful to NNPC and CashToken for giving me this opportunity. It’s not just about the car, it’s about the hope and excitement it brings to my family and me.”
To also further solidify NNPC’s commitment to recognizing the contributions of its business partners, Oleum resellers and distributors were also rewarded generously, as Alhaja Alebiosu won ₦1 million, Charleston Win Industries Ltd. smiled home with ₦2 million, and Churcorl Nigeria Ltd. walked away with ₦4 million, as they all expressed their excitement and gratitude for NNPC’s warm gesture.
Thousands of participants enjoyed seamless access to their winnings, with the option to use their cash rewards in their reward wallets to purchase airtime, pay bills, or transfer directly to their bank accounts — all via the *6700# service, and as the campaign drew to a close, it reaffirmed NNPC’s position as not only a trusted provider of high-quality lubricants but also a brand committed to empowering its consumers, even beyond the fuel and energy value chain.
NNPC Retail Ltd. and CashToken Rewards Africa expressed gratitude to every customer and distributor who participated, promising even more innovative initiatives in the near future.
NNPC Oleum Scratch and Win Promo: NNPC Retail, CashToken Rewards Africa celebrate thousands of winners
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